Commercial Clarity for Leaders & Teams Stronger decisions Stronger margins
I help owners, leaders and commercial teams think, communicate and negotiate more commercially.
Commercial Negotiation
Why it matters
Why it matters
Why it matters
- Protects margin
- Reduces discounting
- Improves deal quality
- Shortens cycles
- Builds confidence under pressure
- Creates consistency across teams
What changes
Why it matters
Why it matters
- Clearer preparation
- Stronger value framing
- Better questioning and diagnosis
- More effective influence
- Better management of pressure and silence
- More confident decision-making
Outcomes
Who it's for
Who it's for
- Teams who negotiate value, not price
- Leaders who communicate with clarity
- Deals that move forward instead of stalling
- A repeatable negotiation discipline
Who it's for
Who it's for
Who it's for
Founders, commercial teams, sales leaders, procurement teams, and anyone who negotiates value every day — whether they realise it or not.
Commercial Acumen & Value Communication
Why it matters
- Reduces reliance on discounting
- Strengthens pricing confidence
- Improves buyer alignment
- Creates clearer, more compelling messaging
- Builds commercially intelligent teams
- Improves internal decision-making
What changes
- Stronger value articulation
- Better understanding of buyer motivations
- Clearer pricing logic
- More commercially grounded conversations
- Better internal alignment
- More confident leadership communication
What's included
- Commercial thinking frameworks
- Value communication and messaging
- Pricing clarity and margin thinking
- Buyer psychology and decision-making
- Commercial storytelling
- Real-world application to deals and accounts
Outcomes
- Teams who speak the language of value
- Leaders who make clearer commercial decisions
- Stronger pricing discipline
- More persuasive conversations
Fractional Commercial Leadership
Why it matters
- Delivers senior commercial capability without full-time cost
- Improves pricing, negotiation and deal quality
- Strengthens sales and buyer alignment
- Creates clarity across teams
- Accelerates commercial maturity
- Reduces risk and indecision
What changes
- Clearer commercial strategy
- Stronger pricing and value narrative
- Better deal qualification and structure
- More aligned sales and customer teams
- Faster, more confident decision-making
- A commercial system that scales
What's included
What's included
- Senior commercial advisory
- Deal reviews and negotiation support
- Pricing strategy and value narrative
- Sales system design and buyer alignment
- Leadership coaching
- Ongoing commercial capability building
Meet Keith Burgess
I’ve led sales enablement and commercial strategy across global organisations. Now, I apply that expertise to SMBs, focusing on operational excellence by translating complexity into clarity and enhancing sales effectiveness as teams build systems that scale.