Commercial Clarity for Leaders & Teams Stronger decisions Stronger margins
I help owners, leaders and commercial teams think, communicate and negotiate more commercially.
Commercial Negotiation
Why it matters
Why it matters
Why it matters
- Protects margin
- Reduces discounting
- Improves deal quality
- Shortens cycles
- Builds confidence under pressure
- Creates consistency across teams
What changes
Why it matters
Why it matters
- Clearer preparation
- Stronger value framing
- Better questioning and diagnosis
- More effective influence
- Better management of pressure and silence
- More confident decision-making
Outcomes
Who it's for
Who it's for
- Teams who negotiate value, not price
- Leaders who communicate with clarity
- Deals that move forward instead of stalling
- A repeatable negotiation discipline
Who it's for
Who it's for
Who it's for
Founders, commercial teams, sales leaders, procurement teams, and anyone who negotiates value every day — whether they realise it or not.
Commercial Acumen & Value Communication
Why it matters
- Reduces reliance on discounting
- Strengthens pricing confidence
- Improves buyer alignment
- Creates clearer, more compelling messaging
- Builds commercially intelligent teams
- Improves internal decision-making
What changes
- Stronger value articulation
- Better understanding of buyer motivations
- Clearer pricing logic
- More commercially grounded conversations
- Better internal alignment
- More confident leadership communication
What's included
- Commercial thinking frameworks
- Value communication and messaging
- Pricing clarity and margin thinking
- Buyer psychology and decision-making
- Commercial storytelling
- Real-world application to deals and accounts
Outcomes
- Teams who speak the language of value
- Leaders who make clearer commercial decisions
- Stronger pricing discipline
- More persuasive conversations
Fractional Commercial Leadership
Why it matters
- Delivers senior commercial capability without full-time cost
- Improves pricing, negotiation and deal quality
- Strengthens sales and buyer alignment
- Creates clarity across teams
- Accelerates commercial maturity
- Reduces risk and indecision
What changes
- Clearer commercial strategy
- Stronger pricing and value narrative
- Better deal qualification and structure
- More aligned sales and customer teams
- Faster, more confident decision-making
- A commercial system that scales
What's included
What's included
- Senior commercial advisory
- Deal reviews and negotiation support
- Pricing strategy and value narrative
- Sales system design and buyer alignment
- Leadership coaching
- Ongoing commercial capability building
Meet Keith Burgess
I’ve led sales enablement and commercial strategy across global organisations. Now, I apply that expertise to SMBs, focusing on operational excellence by translating complexity into clarity and enhancing sales effectiveness as teams build systems that scale.
What do my clients say
“Keith has a rare ability to make complex negotiation concepts feel simple, practical, and immediately usable. Our team left the session energised, aligned, and far more confident in handling difficult conversations. The shift in mindset has been remarkable.”
Scott Anderson, VP Global Sales , KEF
"Keith's negotiation training was one of the best investments we've made in our people. The feedback from every delegate was overwhelmingly positive, with several describing it as 'the best training course we've ever been on.' Keith's engaging style, real-world experience and ability to challenge people in a supportive way meant everyon
"Keith's negotiation training was one of the best investments we've made in our people. The feedback from every delegate was overwhelmingly positive, with several describing it as 'the best training course we've ever been on.' Keith's engaging style, real-world experience and ability to challenge people in a supportive way meant everyone left with practical skills and greater confidence. The impact was immediate, and we're already looking forward to continuing the development through the follow-up sessions. I wouldn't hesitate to recommend Keith and MD HUB to any organisation looking to develop stronger negotiators and more confident communicators."
Emma Hall , General Manager & Head of HR. Nordell Engineering
"In the first 6 months of joining our team, Keith has made an excellent contribution to our MDHUB Collective of MD’s and their senior teams. The Negotiating for Success training has gone down brilliantly with our Members, with Keith delivering very informed and highly practical programmes that have really built attendees' confidence and
"In the first 6 months of joining our team, Keith has made an excellent contribution to our MDHUB Collective of MD’s and their senior teams. The Negotiating for Success training has gone down brilliantly with our Members, with Keith delivering very informed and highly practical programmes that have really built attendees' confidence and understanding of the negotiation process both in business and on a personal level too”
Fiona Shafer, Managing Director. MDHUB